Archive for November, 2014

Why You Haven’t Accomplished Your Goal: Reason #4

Wednesday, November 5th, 2014

As I’ve written the past few months, a lot of my clients find me and my coaching when they are very frustrated.  They work hard, get training, go to networking events, make phone calls, submit themselves and their work, and yet they aren’t getting where they want to go!

This series of blogs gets to the bottom of why you’re stopped, stuck, or not moving very fast.  In February, I tackled the problem of not really knowing what your goal is specifically.  In March, we dealt with the second reason you might not have accomplished your goal, that you don’t have a strategy.  Last month I dug into the problem of knowing your goal and your strategy but not doing what you need to do.  If you haven’t read these blogs, I highly recommend checking them out.

Let’s look at the fourth reason you haven’t accomplished your goal…

You know your goal, you have a strategy and you’re executing it,

but you’re not doing it effectively and powerfully.

You know you’re not making the most of networking events.  You make phone calls and no one calls back.  You submit your work and never get a response.

powerfully

Someone says “tell me about yourself” and you answer in a big jumble.  You labor over decisions about what to do next, only to find yourself feeling like you went down the wrong path or made a mistake.

If any of this resonates, then there are some flaws in your game.  You are not executing your plan as effectively as you could be.  And, the effect of this is a lot of wasted time and effort and way too much disappointment.

I can’t go into all the reasons why you might not be executing your game-plan powerfully, but I can give you a few tips and steer you in the direction of where to get the tools you need.

First…

You’ve got to share yourself powerfully to accomplish your goal. 

If people don’t know what you’re up to, they can’t support you, partner with you or mentor you, pure and simple.  It’s up to you to share yourself in such a way that someone is inspired to read your script, wants make a phone call on your behalf, or have a meeting with you.

In Jump Start™ we work on what I like to call a personal logline.  This is a short, powerful way to share yourself in any situation.  It’s short enough to say it on the briefest phone call, in an elevator, or at a party waiting in line at the bar.

Second…

You need to know your brand and have everything aligned with it. 

You have a brand, whether you know it or not.  If you don’t know it, chances are others don’t know either.  If people don’t know your brand, it’s hard for them to hire you, and create with you or for you.

Recently, a client of mine got very clear about her brand in one of my classes.  She’s a sexy scientist.  Lo and behold, the very next week she booked a great role in a studio feature as, wouldn’t you know, a sexy scientist.  She’d never gotten this clear before, even though as she looked back at her career she realized that she’d been predominately cast in these types of roles.  Once she got crystal clear she stopped going out for roles she wasn’t right for, her booking ratio went up, and she started booking better jobs.

Third…

You need to build powerful teams around you

and take responsibility for leading them. 

Most creative people are used to going it alone.  We write by ourselves.  We compose alone.  We go to acting class with a just few people.

This might be great for the creative process, but it is death to your career.  To have your dream career, you need to have a passionate team working on your behalf and you need to lead that team effectively.

By team I mean your agent and manager, yes, but also your significant other, your accountability partner, your coach, a mentor (or more than one,) your producing partner, and more.

Executing your strategy is made up of many components.  I’ve dealt with a few here, but I tackle these and several more in Jump Start™.  To learn more and get more tools, visit www.entertainmentcareerstrategy.com.  Click on “Coaching and Mentoring” or “Breakthrough Store.”  Check out THRIVE and Jump Start™ to get started.

 

Love and Success!